The unexpected security challenges ranging from terrorism, insurgency to kidnapping is of great concern to government at all levels across the African continent. Governments are paying serious attention to this new kind of threats and security challenges necessitating the upgrading of defence and security hardware and systems for combat readiness of her defence and security forces. This has led to the steady increase in defence spending budgetary allocations by African heads of government.
It is interesting to inform exhibitors of the Nigerian government 2018 defence and security budget which have earmarked US$1Billion for defence spending for the year, and of cause this story is the same across the continent. NISEC fair portends a rare market haven for manufacturers and vendors seeking to tap into the Billions Dollars of defence and security spending by governments of the African continent with her ever increasing security demand
What the exhibitor needs to know about Nigeria Security Expo
We clearly understand the exhibitor target market audience and expectations. NISEC continental show position makes the single largest defence and security gathering attracting delegates and participants from over 24 nations across Africa. Therefore, we have put in place adequate arrangements for a must attend show by top government functionaries, end users, policy and decision makers, heads of ministries and agencies as well as captains of industries, stakeholders, buyers and end users.
Continental Show Position
NISEC annual trade fair is a bridge between manufacturers and end users across the continent of Africa. The show is packaged to attract defence logisticians, procurement officers and government contractors to network with their peers to review and compare notes meant for manufacturers and end users to struck contract deals on the expo floor. Indeed, the show is a lifetime opportunity for vendors to explore the continent's defence and security market demand opportunities.
Meet target buyers and end users you won't meet at other fairs
Border Security 2018 conference and trade fair offers a complete networking opportunity to gain access to African target buyers and end users. The show attracts a wide range of buyers and end users from across the continent who are looking for reliable OEM's and vendors for supplies and long term partnerships. Therefore, it is the right place for manufacturers desiring to expand their businesses into Africa to meet potential buyers and future business partners.
Unlike other exhibitions elsewhere, NISEC is a manufacturer based show attracting continental presence thereby, connect OEM's and vendors with Africa’s end users. Thus;
- Manufacturers and vendors will explore the many opportunities that Nigeria, indeed Africa market portends
- Continental network platform to connect with thousands of government contractors, logisticians/supply/procurement officers
NISECis an event identified with by all government institutions and organization in Nigeria, indeed Africa which makes it a truly unique defence and security show for Africa’s security chiefs and managers to connect with equipment manufacturers (OEM's) to discuss equipment issues and capacity building challenges with local and international partners.
High Brand Name
The show attracts stakeholders annually across the continent 'Who is Who' under one roof in the beautiful city of Abuja - Nigeria to brainstorm, share experiences and exchange ideas that evolves better and effective defence and homeland security strategies in combating terrorism, insurgency and organized crime;
- International marketing ground for equipment manufacturers who desire to expand their businesses beyond borders
- 60% key buyers and end users
- 40% policy makers, government contractors and practitioners from across the continent
Strong and Reliable Media Partners
In order to attract key stakeholders, we have put in place a comprehensive marketing campaign strategy that includes
- Website promotion
- Targeted direct emails
- Regular email campaigns
- Online Advertising
- Extensive marketing with our Media Partners that include:
- Bringing into bear industry professionalism when designing programs
- Remarkable marketing efforts
- Connecting the show with key stakeholders in various industry markets
- Direct mailing and e-newsletters via media's database
- Use of key social media platforms
Strong and Refresh Database
Database shared and maintained by our media partners, which means, our e-newsletters get down to the target audience that are the prospects of exhibitors